international_marketing_and_management_research_series.docx | |
File Size: | 307 kb |
File Type: | docx |
Launching New Series January 2014!
SERIES EDITOR/S:
Anshu Arora, Associate Professor of Marketing in the College of Business Administration, Savannah State University, Savannah, Georgia.
DESCRIPTION
International Marketing and Management Research Series provide a forum for academics and professionals to share the latest developments and advances in knowledge and practice of global business and international management. It aims to foster the exchange of ideas on a range of important international subjects and to provide stimulus for research and the further development of international perspectives. The international perspective is further enhanced by the geographical spread of the contributors. Pivots will comprise: empirical studies with practical application; examinations of theoretical and methodological developments in the field of business studies; and reviews of the literature in international marketing, management, and global business environment. By drawing on important research and case study material from contributors all over the world, the series offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers. The principal aim is to push back the boundaries of the thinking, theory, and practice in international business, global marketing and management, and to provide a forum to explore these developments. The series also looks to publish research based on theoretical explanations, methodological developments and modeling.
International Marketing and Management Research Series present innovative ideas and new research on understanding the challenges confronting global business. Covering the breadth of international business, articles discuss human management, marketing, leadership, creativity, entrepreneurship. The economic, political, legal, sociocultural, and technological issues related to international business are also discussed.
SERIES’COVERAGE AND SCOPE
Articles cover all regions of the world and topics such
as:
· Globalization strategies
· Global marketing
· Cross cultural management
· Global finance and accounting
· Leadership and strategic management
· International human resources
· Sustainability and ethics
· Emerging market opportunities
· International consumer markets
· Mergers and acquisitions
· Global electronic commerce
· International information technology and systems
·Global supply chain management
·International risk management
PALGRAVE MACMILLAN
Palgrave Macmillan is a global academic publisher serving learning and scholarship in higher education and professional markets. They publish textbooks, journals, monographs, professional, and reference works in print and online. They have considerable strengths in the humanities, social sciences, and business, market-leading lists in politics and study skills, and a fast-growing journals program.
Anshu Arora, Associate Professor of Marketing in the College of Business Administration, Savannah State University, Savannah, Georgia.
DESCRIPTION
International Marketing and Management Research Series provide a forum for academics and professionals to share the latest developments and advances in knowledge and practice of global business and international management. It aims to foster the exchange of ideas on a range of important international subjects and to provide stimulus for research and the further development of international perspectives. The international perspective is further enhanced by the geographical spread of the contributors. Pivots will comprise: empirical studies with practical application; examinations of theoretical and methodological developments in the field of business studies; and reviews of the literature in international marketing, management, and global business environment. By drawing on important research and case study material from contributors all over the world, the series offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers. The principal aim is to push back the boundaries of the thinking, theory, and practice in international business, global marketing and management, and to provide a forum to explore these developments. The series also looks to publish research based on theoretical explanations, methodological developments and modeling.
International Marketing and Management Research Series present innovative ideas and new research on understanding the challenges confronting global business. Covering the breadth of international business, articles discuss human management, marketing, leadership, creativity, entrepreneurship. The economic, political, legal, sociocultural, and technological issues related to international business are also discussed.
SERIES’COVERAGE AND SCOPE
Articles cover all regions of the world and topics such
as:
· Globalization strategies
· Global marketing
· Cross cultural management
· Global finance and accounting
· Leadership and strategic management
· International human resources
· Sustainability and ethics
· Emerging market opportunities
· International consumer markets
· Mergers and acquisitions
· Global electronic commerce
· International information technology and systems
·Global supply chain management
·International risk management
PALGRAVE MACMILLAN
Palgrave Macmillan is a global academic publisher serving learning and scholarship in higher education and professional markets. They publish textbooks, journals, monographs, professional, and reference works in print and online. They have considerable strengths in the humanities, social sciences, and business, market-leading lists in politics and study skills, and a fast-growing journals program.